#fara11 Bata Children Program blog: all (12) No-s #fara11 Legend: Y=yes, N=No, n/a=the judge has been in the creation of the campaign and cannot vote #fara11 Ginko prim campaign: series of mini-games on a website using a leaderboard with iPhone4 for prize #fara11 Ginko Prim campaign: position the product in internet, where it has not been before #fara11 Ginko Prim: 3Y, 8N, 1n/a #fara11 Zagorka: series of mini-movies, organized around characters on the landing page #fara11 Zagorka: different lifestyles of characters and entertainment: sports/cinema/production tech #fara11 Zagorka: campaign presentation ends with QR code :) Results: 10N, 2n/a #fara11 Alpha bank: credit calculation wizard/decision tree scenario with "simple" interface #fara11 Alpha bank loan advisor: 4Y, 7N, 1n/a #fara11 sofbuild.com (website): 3Y, 9N #fara11 category Interactive / subcategory: online advertising #fara11 Vivacom: Vivacom tv - the tv programme on a flash banner #fara11 Vivacom TV: as if you are there (digital TV): 1Y, 10N, 1n/a #fara11 Audi campaign: hot offer from Audi (bretzels): 1Y, 9N 2n/a #fara11 Loop all around: campaign with Deyan Nedelchev: 8times higher CTR than usual @mobiltel: results 5Y, 7N #fara11 Levitra campaign: bedtime Gods. SMS to shortcodes for romantic SMS to fwd or call for meeting (exit scenario) #fara11 Levitra campaign: 12N #fara11 They cannot, you can: national parks day cleanup campaign: 7Y 4N, 1n/a #fara11 Audi ski sport sponsorship awareness: watch the ski downhill on sportal.bg in a Audi rearview mirror frame #fara11 Audi ski sport sponsorship campaign: 6Y, 4N, 2n/a #fara11 Nescafe classic campaign on abv.bg: non-standard expandable banner with a rooster #fara11 Nescafe calssic campaign on abv.bg: 2Y, 8N, 2n/a #fara11 category radio advertising #fara11 Mazda 2: City is funnier with Mazda 2 automatic [transmission]: 11N, 1 n/a #fara11 Nescafe Frappe, Detective campaign: 11N, 1n/a #fara11 Mazda 3 MPS, GPS campaign: 7Y, 4N, 1n/a #fara11 "for the people" magazine: for the people, without the people: 3Y, 8N, 1n/a #fara11 Boopa's: Image campaign Boopa's: 11N, 1n/a #fara11 Interlogos Language courses: Lorem Ipsum has nothing in common with En/Fr/Es/De: 2Y, 10N #fara11 Sea cow and Polish mouse: National History museum: 4Y, 6N, 2n/a #fara11 Global Net solutions: Nokia 2330 promotion campaign: 6Y, 5N, 1n/a #fara11 National parks day cleanup campaign, under Globul Green: 1Y, 10N, 1n/a #fara11 Audi quattro Q7: illegal parking: #fara11 dating announcements: bag from the royal court/shirt from Wallstreet/shorts from the Riviera #fara11 dating announcements: 12N #fara11 Sofia pride: 5% campaign: 1Y, 10N, 1n/a #fara11 Frying encore: oil for multiple frying (10 seconds applause staring over and over :)) : 7Y, 3N, 2n/a #fara11 Radio 1 Rock - heaven: Social ad - prevention of driving after alcohol consumption: 4Y, 7N, 1n/a #fara11 National History museum, Sofia: Walk in the park: support knowledge campaign: 3Y, 7N, 2n/a #fara11 Nescafe classic: Wake Up!: 11N, 1n/a #fara11 short films festival: film script: 11N, 1n/a #fara11 Toyota Avensis: tactical offer for Toyota Avensis 2011: #fara11 The dark side of the Internet: customer support: darth vader voice: "how should I know when the Net will be working, as if I'm its father..." 3Y, 7N, 2n/a #fara11 Baumax hypermarkets: the prices crash... ------ #fara11 Category Interactive; subcategory Social media #fara11 Shumensko campaign in Facebook: get as many beers and friends in FB you have #fara11 Shumensko: get back in time with old time photography: make an old-style photo and win 20beers daily #fara11 Shumensko: 8Y, 2N, 2n/a #fara11 HBO Game of Thrones: find the 7 coats of arms, take a photo by them, upload to FB to win #fara11 Game of Thrones: 2Y, 9N, 1 n/a #fara11 Kubeti's Kubetizator: make a character from a photo in the most cubic way #fara11 Kubeti: transcend to real world by printing and glue your character, the game does not need Like #fara11 Kubeti: 1Y, 9N, 2n/a #fara11 Ovi Store: fruit ninja game IRL: viral videos followed by events to shoot people gaming IRL #fara11 Ovi Store fruit ninja: 1Y, 9N, 2n/a #fara11 Gloria: products for quality sleeping: campaign "no memory from a sleep" - the first dream explainer in FB #fara11 Gloria: 1Y, 10N, 1n/a #fara11 Handy: finger puppets: presentation highligh: whoever guesses the movie from which is the soundtrack... #fara11 ...cont... wins a finger (on a ninja shuriken), the offer is valid until fingers are available :) #fara11 Handy: finger puppets: 6Y, 5N, 1n/a #fara11 Philips earphones: soulhunters: announce casting - get 30sec of fame #fara11 Philips earphones: soulhunters seek trendsetters to give them earphones #fara11 Philips earphones: the things went the other way around: audience sought the soulhunters #fara11 Philips earphones: campaign run completely on word-of-mouth #fara11 Levitra: Bedtime Gods: facebook page: womens' speech dictionary (in addition to SMS mechanic) #fara11 Levitra: Bedtime Gods also in twitter. Results +2k new fans of Levitra & Alka-Seltzer #fara11 Garnier beauty products: product test in FB: photomanipulation mimicking the effect of the product #fara11 Garnier pure active roll-on: 3Y, 7N, 2n/a #fara11 Unicredit: Unicredit Bulbank Champions: enter the team: 12N #fara11 Nedelya: White Nedelya - Genesis: 12N #fara11 Viking: for men only but works on women also: one-way glass to a bathroom where some guy walks half naked #fara11 Viking: ...cont... after shower: 12N #fara11 Krina: strip the beans / naked beans "when you are spontaneous about cooking beans" 11N, 1n/a #fara11 Jameson 3Distilled: animation in the style of old painting in 3D: 1Y, 11N #fara11 Rubella Deva collagen pro active: personal opinion - well shot, but nothing special: 12N #fara11 Handy Nokia C3: Kung Fu: bullet-time effect during which "F*** your mother" can almost be heard: 7Y, 4N, 1n/a #fara11 Bella: Mama is a superstar: some mini-banitzas made in a magical way by mother: 12N #fara11 Handy Nokia C3-01 cowboy: prefer handset or a cactus... shoots the cactus :) #fara11 Handy Nokia C3-01 hipster prefers handset over hair spray #fara11 Handy Nokia C3-01 blonde twins: cannot decide if want handset or necklace #fara11 Handy Nokia C3-01 series of 3: 4Y, 7N, 1n/a #fara11 Aspirin: lottery win: towards heart-disease vulnerable/aged people: 1Y, 11N #fara11 Rubella hair dye: 12N (well shot, but not too creative imho :)) #fara11 Shumensko: Bulgaria's Social Network since 1882 - old movie video: 9Y, 1N, 2n/a #fara11 Handy folklore ensamble for SE X8 with trackID: Wickeda's "Nie s Bobi piem kafe" and Argirovi Bros "Got e" 4Y, 6N, 2n/a #fara11 Eat now or get wasted dry sweets: the mother is on diet again :) 11N, 1n/a #fara11 Category TV advertising #fara11 Vivacom TV: as if you are there: ER, CSI, turkish series, discovry style, tennis match clips: 7Y, 4N, 1n/a #fara11 Alpha bank real estate mortgage: big time CGI "time-lapse" :) looks much more lively than the standard bank ad #fara11 Generation Globul shifted POV clips: 1Y, 10N, 1n/a #fara11 Internet All Around: Loop: live runner (depicting skype) #fara11 Internet All Around: Loop: live youtube (people mimicking youtube clips): 4Y, 7N, 1n/a #fara11 Digital TV by M-Tel: shooting action movie/football game/meditation class #fara11 Digital TV by M-Tel: "c'mon guys, we are going on HD, all can be seen there": 1Y, 11N #fara11 FIBank: YES card: "most important is which club do you play in"... presentation ends with bloopers :))) 12N #fara11 M-Tel HD Voice: The Habanera from Carmen sung over the phone with live orchestra on stage: 7Y, 5N #fara11 UBB: my new home: a girl inviting utility company guys, showing them her new appartment #fara11 M-Tel Select: 4k min on-net: the prince speaking on the phone while waiting for her hair to grow more: 11N, 1Y #fara11 Blizoo tripple play offer: "entertainment is not far away [home]" 11N, 1n/a #fara11 Globul WazUp: FB relations translated into wedding situation (slightly non-Bg): 10N, 1Y, 1n/a #fara11 Sofia Dance Week: movement is emotion: garbage sign / exit sign stick figure dances: 9N, 1Y, 2n/a #fara11 National Parks cleanup day (under Globul green): series of 2 (deer, ants): 2Y, 9N, 1n/a #fara11 For our children foundation: if this makes you sad, change channel or turn off TV. adopt a child: 11N, 1n/a #fara11 ENA: Eye check with images on TV: 9N, 2n/a, 1Y #fara11 WWF: The Suiak song: SMS fund-raising campaign: 11N, 1n/a #fara11 finger puppets theatre: Kinomania: "Одрала си космите от подмишниците на баба си" #win #fara11 Kinomania tickets sweepstakes: 6Y, 5N, 1n/a #fara11 Station 18: I matter national campaign: 2Y, 10N #fara11 Digital Campaign (changing the judges - now they are 7) #fara11 Germanos Expert: 60% choose their handset after visiting a shop or checking a website #fara11 Germanos Expert: pre-shot video-reviews of handsets to facilitate user choice #fara11 Germanos Expert: 1Y, 5N, 1n/a #fara11 Digita|k conference campaign: travelling without moving - establishing direct relation between marketer and audience #fara11 Digita|k distance meter: how many km does a link advertising the conference travel around the globe #fara11 Digita|k conference: QR codes in Capital newspaper - direct link to activation #fara11 Digita|k distance meter: live banners on Capital website calculated the kilometers #fara11 Digita|k augmented reality: sent ".pdf" on A4 paper. Put the ".pdf" in from of camera to view the invitation #fara11 Efix drive: positioning the Efix fuel by Rompetrol: "different drivers - one fuel" #fara11 Efix: media: microsite, standard banners, corner banners, website branding, FB banner, FB page #fara11 Optimus family (LG): non-standard internet banners, vbox7 video channel, 3D mapping (46% CTR) #fara11 Optimus family: 1Y, 5N, 1n/a #fara11 Levitra: 6N, 1Y #fara11 Tefal nutritious and delicious: cooking site, FB app, etc. built around healthy food, prepared with Tefal ActiFry #fara11 Tefal: photo competition, microsite under actualno.com, transition page with video in Rosali.com #fara11 Tefal: Increase in sales by 85%: results: 1Y, 5N, 1 n/a #fara11 Closing the today's session