Arriah Peter Delchev #fara11 last presentation: new directors film: a selection from DDB - directors, from which the industry could benefit 25 minutes ago Arriah Peter Delchev #fara11 NC: expertise is out there, one cannot know all and be good at everything - experts in design are not necessarily good at tech.stuff 27 minutes ago Arriah Peter Delchev #fara11 panel discussion almost ends: Q from audience to NC: why is still banner production an issue? 32 minutes ago Arriah Peter Delchev #fara11 NC: twitter is to grow; HTML5 will force evolution; I do not believe in mobile - we have to see it first 34 minutes ago Arriah Peter Delchev #fara11 IT: in-app advertising will be trending 34 minutes ago Arriah Peter Delchev #fara11 IT: new techniques as behavior targeting will be critical, I expect more and better educated clients. CPA will get cheaper... 35 minutes ago Arriah Peter Delchev #fara11 RL: new trends: mobile marketing, interactive marketing; last question: how you see the future? 38 minutes ago Arriah Peter Delchev #fara11 VK: having all the factors in mind, globally, Intenet grows with almost 50% y2y 40 minutes ago Arriah Peter Delchev #fara11 VK: crisis forced optimization: both as pricing and fees optimization and efficiency optimization 40 minutes ago Arriah Peter Delchev #fara11 RL: the client wants to know what he is spending on and what is the effect. In Europe, behavior targeting is hot 40 minutes ago Arriah Peter Delchev #fara11 NC: this practice is against FB rules, but they cannot catch all these violations... FB has many advantages - it's very budget sol. 40 minutes ago ro55en rossǝn Адски добро - i.imgur.com/Qyx9z.jpg (да гледат и да се учат тия дето са на #fara11) 45 minutes ago Arriah Peter Delchev #fara11 NC: case study: there is a Like button on a popular BG site. Liking it collects DB, which can be sold afterwards 45 minutes ago Arriah Peter Delchev #fara11 NC: Marketing depts have too much time, which they spend in FB, therefore they want FB as media, as they know it all too well 46 minutes ago Arriah Peter Delchev #fara11 RL2NC: clients want opt-in dbs, how do they utilize? NC: clients obviously want FB, what FB did driven the users out of anonymity 49 minutes ago Arriah Peter Delchev #fara11 IT: FB should not be main channel for communication 50 minutes ago Arriah Peter Delchev #fara11 IT: FB is the part of the communication concept. It is reasonable to think that the clients should manage their FB comm. themselves 51 minutes ago Arriah Peter Delchev #fara11 AV: FB gives great reach; publishers may soon offer FB functionality through their own channels 52 minutes ago Arriah Peter Delchev #fara11 AV: what I like about FB is that the good practices have become apparent very quickly. 53 minutes ago Arriah Peter Delchev #fara11 VK: there is no limit to a budget in social media (SM); SM communication has enabled word-of-mouth in digital environment 54 minutes ago Arriah Peter Delchev #fara11 RL: FB has become abundant. Perhaps "social media" budget has to be separated. Do the clients know how and what for to use it? 56 minutes ago Arriah Peter Delchev #fara11 RL: there are standards that have to be kept NC: IAB Bg have set standards that have been around for 10Y on IAB global site 57 minutes ago Arriah Peter Delchev #fara11 NC: CTR has not changed for 10 years, therefore the users have not changed much :) 58 minutes ago Arriah Peter Delchev #fara11 NC: the reason is that publishers have become too aggressive selling. the client is cautious about pricing of traffic etc... 59 minutes ago Arriah Peter Delchev #fara11 NC: the client requirements have not changed much. Technology and prices have changed. Efficiency (most likely) is the same 1 hour ago Arriah Peter Delchev #fara11 RL2NC: you have made a lot over the years, how did they change? NC: they still like the colourful staff 1 hour ago Arriah Peter Delchev #fara11 AV: over-the-page banners are intrusive and publishers should limit on them. standard banners allow more than enough... 1 hour ago Arriah Peter Delchev #fara11 AV: explains good practices distribution between forms in a campaign. Engagement is critical. Conversion rate is key measure 1 hour ago Arriah Peter Delchev #fara11 IT: big offering is an issue; measure enabled better planning; setting KPIs helped a lot and are now relevant 1 hour ago Arriah Peter Delchev #fara11 RL: How do the clients choose a media group or a publisher 1 hour ago Arriah Peter Delchev #fara11 AL: mobile will be the new black, but that will happen in a few years 1 hour ago Arriah Peter Delchev #fara11 AL: publishers have potential to grow, CPM shall grow, the battle for the brands will be the next hot topic 1 hour ago Arriah Peter Delchev #fara11 RL: publishers have tend to create media groups with news and sport and skip on media shops 1 hour ago Arriah Peter Delchev #fara11 RL: small agencies should start working with smaller clients, now everyone's focused on big clients/big money 1 hour ago RayaStoilova Raya Stoilova @Arriah - Все едно си там #fara11 1 hour ago Arriah Peter Delchev #fara11 VK: in addition the many media directly serve the clients, skipping some of the value chain 1 hour ago Arriah Peter Delchev #fara11 IT: so far, digital cannot be separated from the media mix for its management shall consume too much resourses and meet client's RQs 1 hour ago Arriah Peter Delchev #fara11 IT: small agencies have their place, but big clients are tough. to meet the RQs one has to have free resource. 1 hour ago Arriah Peter Delchev #fara11 RL: new players (small digital agencies) appear. are they fit to meet the requirements of big clients. does digital have to be out 1 hour ago Arriah Peter Delchev #fara11 NC: the challenge of the clients: they want more results that we have to meet 1 hour ago Arriah Peter Delchev #fara11 VK: what happens in traditional media for 50yrs happens in internet for 5yrs and we hope mobile will be faster 1 hour ago Arriah Peter Delchev #fara11 AV: digital changes quickly, but adapts also. new challenge: mobile and socialization 1 hour ago Arriah Peter Delchev #fara11 RL: what keeps you in this field for so long? 1 hour ago Arriah Peter Delchev #fara11 panel discussion: Rusana Lavaut (RL), Irina Tsekova (IT), Ventsi Kostov (VK), A. Varov (AV), N. Chakarov (NC) 1 hour ago Arriah Peter Delchev #fara11 Audi Quattro: event held on OpeningSeason Day in Bansko. 9Y 1N 2n/a 1 hour ago Arriah Peter Delchev #fara11 Audi Quattro: Prototypes campaign: small RC AudiQs on a small run with realtime action cameras mounted on them streaming to FB 1 hour ago Arriah Peter Delchev #fara11 Money Talks exhibition: 20k visitors (most visited exhibition): 10Y 2n/a 1 hour ago Arriah Peter Delchev #fara11 Money Talks: exhibition for the faces on Bulgarian banknotes: personal belonging of the people on the banknotes and history of money 1 hour ago Arriah Peter Delchev #fara11 Nokia Ovi Store: Fruit Ninja event at Cacao Beach: "докато някои сваляха приложения, други сваляха промоутърки" 1 hour ago Arriah Peter Delchev #fara11 Quiz365: induced very high loyalty for bet365: 11Y 1n/a 1 hour ago Arriah Peter Delchev #fara11 GreenLine Vitosha: awareness: 1week radio > 14 publications, about 30k people aware, 4k used. 12N 1 hour ago Arriah Peter Delchev #fara11 GreenLine "Vitosha": CorpSocResp Lidl: free bus from National Stadium to Zlatnite Mostove in Vistosha Mt. 1 hour ago Arriah Peter Delchev #fara11 AudiA6: long 3D movie with the car emerging from below: 10N 2n/a 2 hours ago Arriah Peter Delchev #fara11 AudiA6: introduction event: invitations with a cut, mimicking the A6's "A" - event held on Rainbow Plaza's rotating stage 2 hours ago Arriah Peter Delchev #fara11 BASF: road safety academy campaign: 12N 2 hours ago Arriah Peter Delchev #fara11 VISA: shopping marathon campaign (event): 2Y 8N 2n/a 2 hours ago Arriah Peter Delchev #fara11 WiFi sux big time again... going #mobile #broadband @MobiltelBG 2 hours ago Arriah Peter Delchev #fara11 missglanz.com: 3Y 9N 2 hours ago Arriah Peter Delchev #fara11 Utilisima re-voiting: 7Y 5N 2 hours ago Arriah Peter Delchev #fara11 get them in pink, raise an Utilisima sign, the video gets viral: 6Y 4N 2n/a 2 hours ago Arriah Peter Delchev #fara11 Utilisima: women are from Venus, men are from ManUtd. Event: get 1 000 women to the Levski-CSKA football game 2 hours ago _erka_ erka Търси се едно място в скъпа, но може и евтина кола пътуваща към варна или албена утре!#Fara2011 #Fara11 2 hours ago Arriah Peter Delchev #fara11 Philips earphones (details available earlier): 6Y 4N 2n/a 3 hours ago Arriah Peter Delchev #fara11 Quiz365...cont... start GameQuiz365: online quiz platform for sport-related quizzes: 11Y 1n/a 3 hours ago Arriah Peter Delchev #fara11 Quiz365:...cont. magic mugs, most desired: comment a live game on TV. Phase 2: publish info on the website which will be subject toQ 3 hours ago Arriah Peter Delchev #fara11 Quiz365: football knowledge quiz challenge: after online qualifications: IRL quiz. Prizes: interview for Maxim...cont 3 hours ago Arriah Peter Delchev #fara11 Levitra:BedtimeGods: how to get FB friends, who are not eager to say they have hardon issues - secure a women-free zone in FB 11N 1Y 3 hours ago Arriah Peter Delchev #fara11 Zagorka (different lifestyles crowd miniseries online, details available yesterday :)) 10N 2n/a 3 hours ago stassnikoloff stassnikoloff @ @muiiio @borislavka @donpepone #celebritymoment :) Как е на #fara11 3 hours ago Arriah Peter Delchev @ @neuromantrice #fara11 напълно подкрепям #fara2011 3 hours ago Arriah Peter Delchev #fara11 Digita|k conference: the Digitalk distance meter: see yesterday's description... :) 11Y N1 3 hours ago Arriah Peter Delchev #fara11 Game of Coats of arms: find the CoA IRL: directions to next location via Bluetooth, check-in by 4sq, get them all and. 4Y, 7N, 1n/a 3 hours ago Arriah Peter Delchev #fara11 ...cont. become a contributor (of same style visions) and get 2free admission tickets. fans In FB - 10times up: 6Y 3N 2n/a 3 hours ago Arriah Peter Delchev #fara11 Support knowledge campaign: National museum of Natural History: banners lead to FB landing page. 3 hours ago Arriah Peter Delchev #fara11 ...cont. instant win - get a ticket to Spirit of Burgas festival. 3Y 9N 3 hours ago Arriah Peter Delchev #fara11 Becks: "reality shift": augmented reality via the paper tag of the bottle. Becks smartphone app - scan the paper tag... cont 3 hours ago Arriah Peter Delchev #fara11 category: online campaigns 3 hours ago Arriah Peter Delchev #fara11 Shumensko: FB app for "old photography", winners got beers :) 6Y, 4N 2n/a 3 hours ago Arriah Peter Delchev #fara11 Shumensko: BG's social network: after launching the video, reviving the FB page. Once liked, status changes and incentivizes others 3 hours ago Arriah Peter Delchev #fara11 VISA: campaign in Sofia metro - brochures in the form of VISA cards and symbolic buying of stuff: 10N, 2 n/a 3 hours ago Arriah Peter Delchev #fara11 VISA: challange: 8m issued cards, 4m active, 14k active daily. the task: convince people that VISA is as easy as cash 3 hours ago Arriah Peter Delchev #fara11 join the team campaign (mastercard): 3 photo competitions with photos from the events. over 2000 requests for CCs: 12N 3 hours ago Arriah Peter Delchev #fara11 join the team campaign: built 3 "football fields" in malls in Sf, StZ and Pd. FB as main media coverage channel 3 hours ago Arriah Peter Delchev #fara11 missglanz.com campaign: cleaning up perfectly transparent flyers. 3 mimes "cleaning glass" in the Serdica Mall: 5Y 3 hours ago Arriah Peter Delchev #fara11 bet365: 9Y 2N 1n/a 4 hours ago Arriah Peter Delchev #fara11 bet365: Lozenets United: team clothing on top position in online shops at low price to create awareness 4 hours ago Arriah Peter Delchev #fara11 Philips earphones: make an entire word-of-mouth/viral campaign, no ATL media at all: results: 6Y 4N 2n/a 4 hours ago Arriah Peter Delchev #fara11 Philips earphones: find the trendsetters, give away earphones, start looking for other trendsetter (people who will share experience 4 hours ago Arriah Peter Delchev #fara11 Shumensko: the social network: the word game: small net and small bag is one and the same word in Bulgarian: 7Y 3N 2n/a 4 hours ago Arriah Peter Delchev #fara11 Nokia Ovi Store: install a game directly on the beach. prepare Fruit Ninja (game) stall on the seaside: 4Y 7N 1n/a 4 hours ago Arriah Peter Delchev #fara11 Inflatable hunting trophy: slogan "if you want it to be real, come to us": 7Y, 5N 4 hours ago Arriah Peter Delchev #fara11 category: one-to-one communication 4 hours ago Arriah Peter Delchev #Fara11 (@ Variete Albena w/ 11 others) 4sq.com/riiN4Y 4 hours ago Arriah Peter Delchev #fara11 sleep, don't turn around: 1Y, 5N, 1n/a 4 hours ago Arriah Peter Delchev #fara11 sleep, don't turn around: 97% trust noname merchants... Gloria forum - around 30 treads about sleeping, bgmamma suport 4 hours ago Arriah Peter Delchev #fara11 sleep, don't turn around: Gloria campaign: sleep products -> "the sleep expert": 1800 respondents in dir.bg 4 hours ago Arriah Peter Delchev #fara11 фара му стара, пак закъснях :) 4 hours ago