Arriah Peter Delchev #fara11 @yzhechev asking about model releases JP: all that appear at events have to sign 14 hours ago Arriah Peter Delchev #fara11 JP: creative translation of the Ooh La La - Евала 14 hours ago Arriah Peter Delchev #fara11 JP: movie 2 - the musical wedding #fara11 JP: inviting Iva Slavkova of Globul to say a few words about creativity (IS on screen) 14 hours ago Arriah Peter Delchev #fara11 JP: on screen - the movie of the "musical at the airport" 15 hours ago Arriah Peter Delchev #fara11 JP: I hope you are inspired by the story of a client, who was brave to take creative idea in a crisis, when everyone was going back 15 hours ago Arriah Peter Delchev #fara11 JP: Great ideas deserve great executions! Inspire participation! 15 hours ago Arriah Peter Delchev #fara11 JP: engage via all channels, digital and non-digital! Seek powerful partners! Be prepared to let go of your idea! 15 hours ago Arriah Peter Delchev #fara11 JP: Seek to create culture! Engage emotionally! Be fearless! Be persistent! The creative agenda is everyone's agenda! 15 hours ago Arriah Peter Delchev #fara11 JP: the video had the fastest uptake on youtube 15 hours ago Arriah Peter Delchev #fara11 JP: next assignment: Rovio - making Angry Birds live events 15 hours ago Arriah Peter Delchev #fara11 JP: making a Katy Perry new video - 250 kids with sparks from 8 countries 15 hours ago Arriah Peter Delchev #fara11 JP: we wanted to change on the flashmob scenario, but we received requests and proposal from music stars for similar 15 hours ago Arriah Peter Delchev #fara11 JP: in Skopije - a big table with food and beverages in the middle of the city 15 hours ago Arriah Peter Delchev #fara11 JP: next campaign: massive snowball fight in the middle of the city (snow brought by trucks to the city) 15 hours ago Arriah Peter Delchev #fara11 JP: in Netherlands for launch of Samsung Galaxy T-Mobile recreated a football game from 13years ago 15 hours ago Arriah Peter Delchev #fara11 JP: this success encouraged marketers on more conservative markets to also try similar activities 15 hours ago Arriah Peter Delchev #fara11 JP: people started to send their version of the track over the Social Media. the track was eventually published 15 hours ago Arriah Peter Delchev #fara11 JP: the musician run across UK gathering the band, reporting it over Twitter. A track was recorded and released in the SM sites 15 hours ago Arriah Peter Delchev #fara11 JP: next task: free texts for life - we asked people in London. A musician wanted to gather the biggest band in the world #idea 15 hours ago Arriah Peter Delchev #fara11 JP: the event was world's biggest karaoke party: 13,5k people. 15 hours ago Arriah Peter Delchev #fara11 JP: next stage was an event on Trafalgar square - the client did not know what we are about to do 15 hours ago Arriah Peter Delchev #fara11 JP: The US version of the "T-Mobile dance" video: people dancing synchronously at a Black Eyed Peas concert. It won 8 Cannes Lions 15 hours ago Arriah Peter Delchev #fara11 JP: note: T-Mobile asked Vodafone to remove their branding for the time of the shoot, and they agreed 15 hours ago Arriah Peter Delchev #fara11 JP: Transcending the 3min advertising film we made an entire viral movie about the event (the dancing crowd in the railway station) 15 hours ago Arriah Peter Delchev #fara11 JP: the client wanted one integral advertising platform to run across Europe 15 hours ago Arriah Peter Delchev #fara11 JP: I will tell you not how we made the client be creative, but how the client made us more creative 15 hours ago Arriah Peter Delchev #fara11 Chutzpah is an old Jewish word meaning audacity, courage, Hoo-Ha is Irish and Ooh La La - French :) 15 hours ago Arriah Peter Delchev #fara11 John Pallant on stage 15 hours ago Arriah Peter Delchev #fara11 "Chutzpah Hoo-Ha And Ooh La La" lecture about to start soon :) 16 hours ago Arriah Peter Delchev #fara11 Acuvue campaign (Johnson&Johnson): live presentation without lights on stage: 4Y 6N 2n/a 17 hours ago Arriah Peter Delchev #fara11 TheSmarts: priemidete.org / a non-book in bookstores / stickers in city busses / tShirts in Benetton stores: 3Y 8N 1n/a 17 hours ago Arriah Peter Delchev #fara11 "Don't look sad" campaign (Smarts live presentation): In the Zlatkas' state there are people who charged NGO for upsetting sticker 17 hours ago Arriah Peter Delchev #fara11 Parks National cleanup day campaign: 3Y 8N 1n/a (Ogilvy/GlobulGreen/WWF) 17 hours ago Arriah Peter Delchev #fara11 Digita|k campaign: 4Y 8N 17 hours ago Arriah Peter Delchev #fara11 ZaHorata magazine: Science/Architecture/Art/Fashion is nothing without the people: 1Y 9N 2n/a 17 hours ago Arriah Peter Delchev #fara11 Kinomania: 4videos in different style, posters in different styles, sweepstakes shot in different styles (finger puppets): 5Y 6N 1na 17 hours ago Arriah Peter Delchev #fara11 Sofia Dance Week: A campaign that makes stick figures dance: 2Y 8N 2n/a and a lot of "uuu" from audience :) 17 hours ago Arriah Peter Delchev #fara11 SoIndependent festival campaign: imagery mimicks casting requirements: 4Y 8N 17 hours ago Arriah Peter Delchev #fara11 "Support knowledge" campaign: the t-shirts rule! (I want one with an elephant!): 3Y 7N 2n/a 17 hours ago Arriah Peter Delchev #fara11 Subcategory: Social, Political, Media advertising 17 hours ago Arriah Peter Delchev #Fara11 bulbank QR code (hall entrance) leads to a flash site twitpic.com/6i8qwb #weird 18 hours ago Arriah Peter Delchev #fara11 Generation Globul campaign: 11N 1n/a 18 hours ago Arriah Peter Delchev #fara11 VivacomTV: "as if you are there": 4Y 1n/a 7N 18 hours ago Arriah Peter Delchev #fara11 MyKitchen:2Y 3n/a 7N 18 hours ago Arriah Peter Delchev #fara11 MyKitchen: character slogan "our greatest competition is your granny". Offline - adv. from satisfied customer "stove for sale" 18 hours ago Arriah Peter Delchev #fara11 MyKitchen: campaign "your granny" - home and office delivery. Advertising a website offline... created characters from vegetables 18 hours ago Arriah Peter Delchev #fara11 Handy rebranding: finger puppets and the Handy room series: 3Y 8N 1n/a 18 hours ago Arriah Peter Delchev #fara11 Globul Xmas postpaid campaign 50% off MSF: face-in-hole and very nice presentation: 9N 2Y 1n/a 18 hours ago Arriah Peter Delchev #fara11 bet365: Quiz365 campaign: 10Y 1N 1n/a 19 hours ago Arriah Peter Delchev #fara11 MKB Unionbank: average marriage 14Y, average mortgage: 20Y... slogan "mortgage is too important for outdoor, go in office" 11N 1n/a 19 hours ago Arriah Peter Delchev #fara11 Category: TV Advertising; subcategory: products and stock 19 hours ago Arriah Peter Delchev #fara11 Sleep, don't turn around: Gloria: 11N 1n/a 19 hours ago Arriah Peter Delchev #fara11 Shumensko: photo-challenge - face-in-hole in retro-styling: Overall: 7Y 1N 4n/a 19 hours ago Arriah Peter Delchev #fara11 Shumensko: "see yourself live" activity in FB: get as many beers as friends you have in FB. 19 hours ago Arriah Peter Delchev #fara11 Shumensko: print: photos from lostbulgaria.com, ontrade: changed the hand-pulled "ring" cap for the old one 19 hours ago Arriah Peter Delchev #fara11 Shumensko Social Network presentation: "Shumensko challanged FB as the social lubricant" 19 hours ago Arriah Peter Delchev #fara11 Philips earphones: 6Y 4N 2n/a 19 hours ago Arriah Peter Delchev #fara11 KEN presentation #highlights "Не е нужно да си аптекар, за да видиш колко капути има около теб" 19 hours ago Arriah Peter Delchev #fara11 KEN products: 5seconds fame for KEN fans: 50 different videos by ordinary people, no swearing allowed :) 11N 1Y 19 hours ago Arriah Peter Delchev #fara11 Boopa's (image campaign) direct translations - "горещо куче идва от Голямата ябълка" 11N 1n/a 19 hours ago Arriah Peter Delchev #fara11 category: Campaign subcategory: products and stock 19 hours ago Arriah Peter Delchev #fara11 SR: Shock adv. is allowed as long as it serves "higher" or "better" purpose (deteriorated lungs of smokers used in anti-tobacco camp 20 hours ago Arriah Peter Delchev #fara11 SR: Imagery: campaign in FR suspended for the image suggested that environmental impact from driving a car and a catamaran are same 20 hours ago Arriah Peter Delchev #fara11 SR: Denigratory comparisson: mineral water campaign blocked for (indirect) denial of tap water (perfectly good and supplied by city) 20 hours ago Arriah Peter Delchev #fara11 SR: Kids in advertising: Kids should only be used in advertising if related to safety or health 20 hours ago Arriah Peter Delchev #fara11 SR: Kids in advertising: FordFocus campaign attacked by handicapped children parents, because it uses cross-eyed child in image 20 hours ago Arriah Peter Delchev #fara11 SR: Over consumption: do not encourage overconsumption 20 hours ago Arriah Peter Delchev #fara11 SR: Portrayal of Gender: Sloggi campaign advised to stop, because "Play" in campaign slogan instead of "dance", etc. things on site 20 hours ago Arriah Peter Delchev #fara11 SR: Lexus campaign suspended, because the CO2 emission levels were clear and easily readable 20 hours ago Arriah Peter Delchev #fara11 SR: advertising should not undermine authority, responsibility, etc. of parents 20 hours ago Arriah Peter Delchev #fara11 although ads are not targeted at young people (alchohol) creative elements appeal to youth and thus youth is reached 20 hours ago Arriah Peter Delchev #fara11 SR: sexual success: sexual, social and sport success may not be related to alchohol 20 hours ago Arriah Peter Delchev #fara11 SR: safety&Kids: dangerous situations which could be emulated by kids and young individuals 20 hours ago Arriah Peter Delchev #fara11 SR: more examples: portrayal of gender: issues with stereotyping and exploiting women 20 hours ago Arriah Peter Delchev #fara11 SR: CopyAdvice: ask a SRO to check your storyboard or a whole ad campaign 20 hours ago Arriah Peter Delchev #fara11 Safety&Health: Sure deodorant campaign stopped because actors did not have seatbelts in a in-car video 20 hours ago Arriah Peter Delchev #fara11 Social Responsibility: paddypower.com campaign 20 hours ago Arriah Peter Delchev #fara11 SR: Taste&decency: sex-associative or offensive and not suitable for children (Eurostar) 20 hours ago Arriah Peter Delchev #fara11 SR typical issues: misleading adv: example: Danone could not defend a claim that their product had not additives 21 hours ago Arriah Peter Delchev #fara11 SRtypical issues:misleading advertising: example with Tetley, who could not prove their adverising claim of positive effect on heart 21 hours ago Arriah Peter Delchev #fara11 SR: self-regulation: if we don't do it, others will 21 hours ago Arriah Peter Delchev #fara11 self-regulation is critical for building consumer trust and 33% of the brand value is the consumer trust 21 hours ago Arriah Peter Delchev #fara11 lecture about self-regulation in advertising 21 hours ago